xAI is no more.
The AI company founded by Elon Musk and acquired by his rocket company earlier this year has officially rebranded to SpaceXAI, debuting a new logo and an update to its username on X.
SpaceX acquired xAI — including its flagship chatbot, Grok, as well as X — in February, putting the billionaire's space, AI, and social media products all under one roof.
The handle for the xAI account changed to SpaceXAI on Monday. The account also shared a video of the xAI logo getting folded into a new SpaceXAI logo.
Musk said in May that xAI would be dissolved as a separate company and folded into SpaceX, with the company's AI products branded as SpaceXAI.
The rebrand comes after SpaceX's blockbuster IPO in June. SpaceX made history as the largest public offering ever, raising $75 billion with a valuation of around $1.77 trillion, briefly making Musk the world's first trillionaire.
While SpaceX is best known for its rockets and extraterrestrial ambitions, its IPO filings revealed just how much it was investing in AI.
The company's capital expenditures on AI were $12.7 billion in 2025, or more than three times what it spent on its space and connectivity segments, which include Starlink, its satellite internet service.
Its AI segment has been a net loss for the company, but SpaceX believes it has the most potential, saying the total addressable market is the largest "in human history." SpaceX said it plans to deploy "AI compute satellites," or data centers in space, as early as 2028.
The company has also landed some big AI infrastructure deals, with Anthropic agreeing to pay SpaceX $1.25 billion a month for access to compute power at its Colossus data centers and Google agreeing to pay $920 million a month.
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Kelsey is a senior reporter for Business Insider, where she covers business and tech news as well as stories about travel, luxury, and consulting.Her feature story "Disaster at 18,200 feet" received awards from the New York Press Club and the North American Travel Journalists Association, as well as honorable mention from the Society of American Travel Writers. It was also included on Longreads' and Pocket's best of 2022 lists. She has also received an American Journalism Online Award for her coverage on missing and murdered Indigenous people in Wyoming.She's appeared on CBS, NPR, NBC, and other outlets to discuss her work. She previously worked on the world news desk at the BBC in London and received a master's in journalism from Northwestern University.She can be reached by email at [email protected] or via the encrypted-messaging app Signal @kelseyv.21.Popular storiesDisaster on Denali: Inside a 1,000-foot fall on America's highest peakThrifting is more popular than ever. It's also never been worse.Rolex wouldn't service the vintage watch my mom inherited. Watchmakers say it happens all the time.A tiny, invasive bug and the climate crisis are changing how guitars are made, and shifting the course of music historyThe tourism free-for-all is overGovernment-run boarding schools were founded to 'civilize' Native Americans. Hundreds of dead children remain buried in the schoolyard graves.Meet the Texas minister who helps fly dozens of women to New Mexico every month to get abortionsPeople are flocking to Colorado for the great outdoors, but the air pollution is so bad, it's forcing many to stay insideInside Kabul: An aid worker reveals the devastating chaos that erupted during the US exit from Afghanistan
