Description
Hafiz Mustafa has been perfecting Turkish delight since 1864. Now with three factories and 24 locations, including in London and Dubai, the company is preparing for even greater expansion, with potential branches in the US.
But instead of franchising or mass-producing its sweets, Hafiz Mustafa insists on making everything fresh in-house to maintain authenticity. We visited Istanbul to see how this 162-year-old confectioner is protecting tradition while competing in the modern global dessert market.
Hafiz Mustafa has been perfecting Turkish delight since 1864. Now with three factories and 24 locations, including in London and Dubai, the company is preparing for even greater expansion, with potential branches in the US.
But instead of franchising or mass-producing its sweets, Hafiz Mustafa insists on making everything fresh in-house to maintain authenticity. We visited Istanbul to see how this 162-year-old confectioner is protecting tradition while competing in the modern global dessert market.
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