AI is escaping the tech industry. The latest evidence suggests the technology is no longer confined to software engineers and data scientists; it's spreading into the broader economy — even in Europe.
New data from Indeed shows employers are increasingly adding AI directly into job titles for non-tech roles in sales, HR, legal, customer support, education, healthcare, and even trucking.
In the US, the number of "AI-touched" job titles has more than tripled since 2022, while in five of six major markets, most AI-labeled jobs are now outside the tech sector.
One reason this matters is that more employers are making AI a core part of the job itself. Indeed found that in five of the six markets it studied, most AI-labeled roles are now outside the technology sector, with Germany, France, the UK, and the Netherlands all joining the US in seeing AI spread across white-collar professions. Spain was the only exception, where AI hiring remains concentrated in traditional tech jobs.
The shift is showing up in surprisingly familiar occupations. Employers are advertising for AI-enabled physical therapists, truck drivers, HR managers, marketers, salespeople, and teachers, reflecting demand for workers who can use AI tools rather than build them.
That's an important distinction: the AI economy is increasingly about augmenting existing jobs, not just creating new technical ones — a sign that AI adoption is becoming a broad workplace phenomenon rather than a Silicon Valley story.
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Alistair Barr is the author of Business Insider's Tech Memo newsletter. Sign up here. Before that, he was BI's Global Tech Editor and the Big Tech team leader at Bloomberg, following a reporting career at The Wall Street Journal, USA Today, Reuters, and MarketWatch. Alistair won a Gerald Loeb Award in 2007 for coverage of short selling and was a finalist in 2013 for scoops on the Facebook IPO. More recently, he won a 2024 San Francisco Press Club award for commentary. Got a tip? Reach out using the secure messaging app Signal (+1 415-341-4927) or via email on [email protected].ExpertiseAlistair oversees all things Big Tech, along with startups and venture capital. He writes analysis and columns about topics including generative AI, large language models, cloud computing, semiconductors, online search, e-commerce, EVs, robotics, and autonomous vehicles.Popular StoriesArtificial Intelligence:It's getting harder to make big leaps at the frontier of AIOpenAI's AI-adjusted earnings numbers have echoes of Groupon and WeWorkDeath by LLM: Stack Overflow's decline, and its plan to survive, shows the future of free online data in an AI worldCloud computing:Amazon dominated the first cloud era. The AI boom has kicked off Cloud 2.0, and the company doesn't have a head start this time.In cloud, there's AI (which is hot) and everything else (which is not)Chips:Why Intel is still so important: Real countries have fabsApple's made-in-the-USA chips signal a turnaround for the US's big semiconductor betEVs and Tesla:Tesla's AI supercomputer has a Silicon Valley town rushing to meet surging electricity demandTesla's Cybertruck is outselling almost every other EV in the USOnline Search:Google is losing its status as a verbA simple way to fix search: Bright pink ads
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