Most of us have heard the golden rule of housing: Don't spend more than 30% of your income on housing. Known as the 30% rule, it's a benchmark financial experts often cite to help households avoid becoming "house poor" — meaning you have little savings left after paying monthly housing costs.
Unfortunately, for many Americans, that standard works better in theory than in practice. Realtor.com data shows that in most states, households earning the median income cannot comfortably afford a median-priced home without stretching their budgets too thin.
It's a reality shaped by the same persistent strains on housing affordability: high mortgage rates, high home prices, and economic headwinds such as inflation, which continue to drive up the cost of everyday necessities like food and gas.
The good news is that Realtor.com has identified 11 states where homebuyers can still afford homes without overburdening themselves financially. The majority are located in the Midwest, and surprisingly, not a single state in the South — a region often associated with lower living costs — made the cut.
"Midwestern states tend to have stronger labor markets, which keep incomes high relative to home values," said Joel Berner, a senior economist at Realtor.com. They also "have less of a lower tail of household incomes than the Southern states, so more Midwesterners end up able to afford homes."
Here are the 11 states where a household earning the median income can afford a typical home without spending more than 30% of its income, according to Realtor.com.
11. Minnesota
- Share of median income needed to afford a median-priced home: 29.9%
- Median household income: $88,572
- Median home-list price: $388,212
10. Maryland
- Share of median income needed to afford a median-priced home: 29.8%
- Median household income: $99,340
- Median home-list price: $434,302
9. Missouri
- Share of median income needed to afford a median-priced home: 29.5%
- Median household income: $69,725
- Median home-list price: $301,158
8. West Virginia
- Share of median income needed to afford a median-priced home: 29.4%
- Median household income: $60,185
- Median home-list price: $259,523
7. Pennsylvania
- Share of median income needed to afford a median-priced home: 28.5%
- Median household income: $74,855
- Median home-list price: $312,487
6. Michigan
- Share of median income needed to afford a median-priced home: 28.3%
- Median household income: $70,131
- Median home-list price: $290,329
5. Indiana
- Share of median income needed to afford a median-priced home: 28.3%
- Median household income: $71,469
- Median home-list price: $295,810
4. Kansas
- Share of median income needed to afford a median-priced home: 27%
- Median household income: $74,030
- Median home-list price: $292,632
3. Ohio
- Share of median income needed to afford a median-priced home: 27%
- Median household income: $70,196
- Median home-list price: $277,348
2. Illinois
- Share of median income needed to afford a median-priced home: 26%
- Median household income: $80,648
- Median home-list price: $307,674
1. Iowa
- Share of median income needed to afford a median-priced home: 25.4%
- Median household income: $75,991
- Median home-list price: $282,886
Read next
Alcynna Lloyd is a real estate reporter with Business Insider. She writes about homebuying behavior, tiny homes, multi-generational housing, migration trends, and housing affordability.Prior to joining Business Insider, Lloyd was the Digital Media Manager at HousingWire.Do you have feedback or a tip? Find her on X/Twitter, LinkedIn, or email [email protected]. Some of her articles include:
- They tried to build the healthiest home in America
- Home saunas are becoming the ultimate status symbol for wealthy homeowners
- 'Botox once a quarter. That's non-negotiable': Luxury realtors break down what they're spending on their appearance — and why
- A stay-at-home mom's move to Texas was lonely at first. Then she found the secret to making friends.
- He didn't want to move away from his friends, so he built them an apartment building. Now, they all own it.
- I was tired of paying rent for my small business, so I bought the building. I've made over $100,000 renting it on Airbnb to support my café.
Follow Following
Every time publishes a story, you’ll get an alert straight to your inbox!
Look out for an alert in your inbox the next time publishes a story!
Every time a new story is published, you’ll get an alert straight to your inbox!
Look out for an alert in your inbox the next time a new story is published!
By clicking “Sign up”, you agree to receive emails from Business Insider. In addition, you accept Insider’s Terms of Service and Privacy Policy.














